Shape matters! A set of universally awesome neutrals, including how-to’s for 6 eye shapes. It’s essential, effortless and enhanced for your shape! Just like you dress to flatter your body shape, makeup should be applied based on your eye shape. A look that’s amazing on your friend might not be great for you. So, after 9 years of research by Smashbox’s R&D team – who looked at more than 5,000 eyes – they narrowed it down to 6 main shapes, and their artists created how-to’s based on the shapes to truly get your most gorgeous eyes with this palette.